Here's How Noka (NOK) Screwed Itself with Today's Event (MSFT) (RIMM)

September 5, 2012 3:47 PM EDT Send to a Friend
How did Noka (NYSE: NOK) fail in its press conference for the new Lumia lineup of smartphones?

First, it isn't the devices. The Luma 920/820 will probably bring out some of the best of what Microsoft's (Nasdaq: MSFT) Windows Phone 8 has to offer. The devices have a solid processor as well as next-generation camera intelligence that will blow away the competition.

Next, the operating system should be solid this time around. Microsoft went all out to create something more "ecosystem-focused" with Windows 8.

The way Nokia screwed up is the timing of the press conference. The event almost seemed rushed and, biggest of all, no pre-ordering was available! This is the same thing with the announcement of Windows 8 in July.

Nokia and Microsoft probably knew Apple (Nasdaq: AAPL) was going to hold an event on September 12th, and wanted to get in there before the big iPhone announcement. Even if Nokia's Lumia 920/820 series was made out of pure gold and delivered free pizza to you every morning, it wouldn't matter, because there's no definitive timeline of when the device will be shipped or when you can even pre-order it.

By contrast, Google (Nasdaq: GOOG) held a Motorola event today and allowed pre-ordering of devices. Lots of pre-ordering. In fact, Nokia and peer Research In Motion (Nasdaq: RIMM) moved back to session lows on loss of sentiment. (RIM is at a multi-multi-year low of $6.55, by the way.)

So, until more from Nokia is made available (no carrier even!), pressure will continue to mount on the former mobile giant.


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Insiders' Blog

Add Your Comment