Herbalife (HLF) Plans Million Dollar Ad Campaign to Bolster Image - FBN

FOX Business Network's (FBN) Charlie Gasparino reports that Herbalife (NYSE: HLF) "is planning a "seven-figure" advertising campaign to bolster the company's image. The buy, Gasparino states, will "begin this week, as soon as possibly Wednesday, that will include print, television radio and online ads," Gasparino went on to report, "the ads will focus primarily in the Los Angeles and Miami markets but could expand to other cities in the coming weeks and month."

"Management believe the time to do these ads is now because the company is riding a positive wave," said a person with direct knowledge of the matter... The company will also buy some ad time during the NCAA tournament."

Herbalife has been under pressure by short seller Bill Ackman for over two years.

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