Google (GOOG) Extends Winning Sessions on Apple (AAPL) Maps Folly

September 25, 2012 11:11 AM EDT Send to a Friend
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"Siri: search for 'uptrend.'"

*beep* "Searching....can only find picture of Google logo." *beep*

Google, Inc. (Nasdaq: GOOG) shares might be on a power trip and, coincidentally, know the exact directions to get there. (To 'Power...ville, USA,' we guess.) Shares are on a nine-session run following reports that Apple, Inc.'s (Nasdaq: AAPL) decision to forgo Google Maps from its iOS upgrade and lack of effectiveness behind its own offering, is playing in Google's favor.

Today, Google Chairman Eric Schmidt said that he's in talks with Apple "every day," but the company hasn't submitted an app to Apple, yet.

Apple issued a statement last week, basically saying that the more people who use Apple's map app, the better it will get.

For now, users that upgrade to iOS 6.0 will need to use Apple's map app or some other third-party variation until Google decides to submit an app and have it approved by Apple. Given the substantial quality of data that can be derived from a mapping application, Google should seriously consider following through on this one, especially given the strong iPhone user base.

Since closing at $690.88 on September 12th, Google is up over 10 percent, hitting a new high of $761.98 on Tuesday's session.


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