Google (GOOG) Android U.S. Growth Stalls as Smartphone Penetration Ebbs
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Are consumers finally satiated with the Google (Nasdaq: GOOG) Android operating system? Are those that plan to have the smartphone + Android combo in their lives at the max level possible?
According to asymco, maybe. Analyzing data from the latest comScore research, there were a few key points made.
U.S. consumers switching from feature phones to smart ones fell from 1.5 million per week last November to about 300,000 per week with the most recent data. Smartphone penetration growth slowed to 1.3 points.
In addition, data points to slowing growth for Android, possibly leading to a slowdown in the entire industry.
Notably, Apple kept on moving higher while Microsoft (Nasdaq: MSFT) Windows Phone also saw an uptick in user adaption. That makes it two sequential months for Windows phone growth.
Asymco does note that it might be a little bit early to make assumptions; prior data has also suggested slowing in Android growth. There's a potential for more growth in the fall with the holiday shopping season and asymco still believes overall smartphone market penetration will reach 50 percent in the U.S. before the end of 2012.
Google is up 1 percent late Monday.
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According to asymco, maybe. Analyzing data from the latest comScore research, there were a few key points made.
U.S. consumers switching from feature phones to smart ones fell from 1.5 million per week last November to about 300,000 per week with the most recent data. Smartphone penetration growth slowed to 1.3 points.
In addition, data points to slowing growth for Android, possibly leading to a slowdown in the entire industry.
Notably, Apple kept on moving higher while Microsoft (Nasdaq: MSFT) Windows Phone also saw an uptick in user adaption. That makes it two sequential months for Windows phone growth.
Asymco does note that it might be a little bit early to make assumptions; prior data has also suggested slowing in Android growth. There's a potential for more growth in the fall with the holiday shopping season and asymco still believes overall smartphone market penetration will reach 50 percent in the U.S. before the end of 2012.
Google is up 1 percent late Monday.
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