GoPro (GPRO) Said to Enter POV Footage Deal with NHL

GoPro (Nasdaq: GPRO) is said to have inked a deal with the National Hockey League which will allow the league to use GoPro's point of view footage duing promotion campaigns.

The NHL's TV partners -- NBC Sports in the U.S. and Rogers in Canada -- will also use GoPro POV clips during telecasts, AdWeek said Monday. The league will also feature the POV content on NHL Network and NHL.com, while GoPro will use it on its YouTube channel, according to the report.

Shares of GoPro ended Monday's session up 10.8 percent.

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