Ford (F) to Start New Blue Oval Facebook (FB) Ad Campaign
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You knew it would happen.
Upon the great exodus of General Motors (NYSE: GM) from spending ad bucks on Facebook (Nasdaq: FB), guess who just stepped up to the plate to play ball? That's right, it's Ford (NYSE: F).
According to reports out Friday, Ford will begin using its re-gotten-control-of blue oval logo to its fullest extent on Facebook, pushing "oval-ized" items like T-Shirts, toy cars, mugs, and, of course, Mustangs.
Ads will appear on the right side of Ford's Facebook page as well as select motor-sports themed pages.
No word on how much Ford will be shelling out, but GM said it dedicated about $10 million on Facebook advertising.
Shares of Ford are indicated lower ahead of the bell Friday.
Upon the great exodus of General Motors (NYSE: GM) from spending ad bucks on Facebook (Nasdaq: FB), guess who just stepped up to the plate to play ball? That's right, it's Ford (NYSE: F).
According to reports out Friday, Ford will begin using its re-gotten-control-of blue oval logo to its fullest extent on Facebook, pushing "oval-ized" items like T-Shirts, toy cars, mugs, and, of course, Mustangs.
Ads will appear on the right side of Ford's Facebook page as well as select motor-sports themed pages.
No word on how much Ford will be shelling out, but GM said it dedicated about $10 million on Facebook advertising.
Shares of Ford are indicated lower ahead of the bell Friday.
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