Facebook's (FB) Popularity with Key Demographic Continues to Wane
Get Alerts FB Hot Sheet
Join SI Premium – FREE
Facebook (Nasdaq: FB) popularity amongst teens is slipping once again.
Bloomberg, citing a report from Frank N. Magid Associates, said the 13- to 17-year-old age demographic that uses Facebook fell from 94 percent in 2013 down to 88 percent this year. The number is also down from 95 percent in 2012.
At the same time, Twitter (NYSE: TWTR) and other messaging applications have seen a rise in usage. Twitter saw a 2 point increase to 48 percent this year, for instance.
Facebook has still seen growth, though its key audience is older than other social media platforms and apps. About 55 percent of Facebook users are 37 or younger, versus 83 percent for the Kik messaging app and 86 percent for Snapchat.
Shares of Facebook are indicated for a higher open Friday.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Safe & Green (SGBX) and Soldier on Sign LoI for 800-Unit Supportive Housing Community for Veterans
- Applied DNA Sciences (APDN) Enters into Agreement with Alphazyme for Scale-Up Manufacturing of its Proprietary Linea RNAP
- Genprex (GNPX) Announces $6.5 Million Registered Direct Offering of Common Stock, Warrants
Create E-mail Alert Related Categories
Insiders' BlogRelated Entities
TwitterSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!