Facebook (FB) Debuts 'Blueprint,' 'Learn How' for Marketers

At Facebook, we’re working to provide resources and tools that help every marketer, including the two million businesses advertising on Facebook, grow their business. Earlier this year we launched Ads Manager app to help businesses manage their campaigns on the go. Today we’re launching new educational resources that provide answers and training to all Facebook marketers, from small businesses to big brands and agencies.

Blueprint is a new education program that trains agencies, partners and marketers on how to use Facebook, so they can create better campaigns that drive business results. Combining online courses, in-person training and certification, Blueprint offers training on everything from campaign optimization and how to use video on Facebook to effective ad measurement solutions.

The foundation of Blueprint is its eLearning center, which features over 35 online courses and has tracks organized by category, such as direct response marketing, as well as tracks designed for specific roles, such as digital buying. Blueprint eLearning easily integrates with other learning and development programs and offers reporting to track progress and results.

“After participating in the beta, we found the content so valuable that we are working to integrate Blueprint into iProspect University, our internal learning and development program.” - Ben Wood, Global President, iProspect

The Blueprint eLearning center is available in English on desktop and mobile to anyone with a Facebook account. Later this year Blueprint will expand to other languages.

For small businesses and marketers new to Facebook, we’re introducing Learn How, an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience.

The Learn How content is organized to be flexible: you can use it cover a topic in-depth, or as a reference library to cover questions as they come up.

Learn How is currently available on desktop and mobile in 14 languages on the Facebook for Business website.

We also updated the Facebook for Business website with a streamlined layout and new content that shows how businesses use Facebook to drive business goals. Home to customer success stories and the latest Facebook marketing news, Facebook for Business remains the primary resource hub for businesses using Facebook.

We’re committed to helping businesses of all sizes succeed with Facebook, and that means providing outstanding education, service and support. We’re continuing to develop more resources along these lines, and will share more about our work here in the months ahead.