Facebook's (FB) 'Click-to-Message' Businesses Effort Will Likely Draw in Additional Ad Revenue - GWI

Facebook (Nasdaq: FB) recently moved to allow users the ability to directly communicate with businesses via its "Click-to-Message" effot. But, will it pay dividends in terms of revenue?

GlobalWebIndex tackled that topic this week. With a blog post today, GWI noted that around 18 percent of Facebook users have posted a question or comment to a brand's page within the last month. It appeared that younger users were more likely to do this.

GWI sees Asian-Pacific and LatAm as strong regions for Facebook in terms of ad revenue from the initiative, while North American and European users will be a tougher nut to crack.

While no specific numbers have been given, 18 percent of Facebook users is about 250 million people. That's a lot of advertising opportunities for the social media giant. Not to mention that messaging to businesses will help enhance the "stickiness" of the Facebook platform.

Shares of Facebook are down around 1.4 percent Friday. Below is the GWI infographic for today:

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