Did GM's (GM) Super Bowl Ad Drive More Traffic to Ford's (F) F-150?
Up)
Congratulations current General Motors (NYSE: GM) advertising agency, you might be inching closer to having more of that "free time" you've been pining for, if current data has anything to say about it.
Last week, GM ran an ad during the Super Bowl which, in short, said the Silverado pickup truck was better than a Ford (NYSE: F) for getting through the apocalypse. While the ad did not specify, it was implied the ad was referring to the F-150 pickup truck.
According to AdAge and Kelly Blue Book (KBB), things may not have worked out as hoped. Folks clicking through KBB's website (which offers info and pricing on vehicles) initially were drawn to the Silverado, but then interest flat-lined as more clicks were generated by the F-150 site.
The KBB rep noted -150 interest grew 26 percent on Super Bowl Sunday as compared with January 29th. Conversely, the Silverado site reported at 25 percent drop in traffic over the same period.
All-in-all, KBB didn't go into specifics like click amounts and timing, so no conclusions should be made from the little bit of data.
One source pointed out some consumers could have mistaken the ad since "Ford" was spoken during the piece. Humorously (with a tint of underlying seriousness), one commenter replied to the article with, "Maybe they were checking the trade-in values on their F-150s..."
Shares of GM are down about 0.5 percent while Ford is 0.7 percent better.
Get immediate access to market moving news and alerts with StreetInsider.com Premium - FREE TRIAL!
Last week, GM ran an ad during the Super Bowl which, in short, said the Silverado pickup truck was better than a Ford (NYSE: F) for getting through the apocalypse. While the ad did not specify, it was implied the ad was referring to the F-150 pickup truck.
According to AdAge and Kelly Blue Book (KBB), things may not have worked out as hoped. Folks clicking through KBB's website (which offers info and pricing on vehicles) initially were drawn to the Silverado, but then interest flat-lined as more clicks were generated by the F-150 site.
The KBB rep noted -150 interest grew 26 percent on Super Bowl Sunday as compared with January 29th. Conversely, the Silverado site reported at 25 percent drop in traffic over the same period.
All-in-all, KBB didn't go into specifics like click amounts and timing, so no conclusions should be made from the little bit of data.
One source pointed out some consumers could have mistaken the ad since "Ford" was spoken during the piece. Humorously (with a tint of underlying seriousness), one commenter replied to the article with, "Maybe they were checking the trade-in values on their F-150s..."
Shares of GM are down about 0.5 percent while Ford is 0.7 percent better.
Get immediate access to market moving news and alerts with StreetInsider.com Premium - FREE TRIAL!
You May Also Be Interested In
- Barclays on U.S. Autos & Auto Parts: Revisiting the Great Debate - My Trusty Old Pick-Up
- Bill Gross Thinks China is the Real Elephant in the Room
- DryShips (DRYS) Trading Higher on Volatility, New Analyst Coverage
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
