Competitors Attempt to Deliver Siri Smackdown (GOOG) (AAPL)

December 26, 2012 3:30 PM EST Send to a Friend
As competitors close the gap on Apple's (Nasdaq: AAPL) dominance in smartphone and tablet technology, more and more the battle is shifting away from core traits like number of apps, performance and display to the fringes of smartphone technology. Take for example, Apple's popular voice-activated personal assistant, Siri.

According to reports today, Baidu (Nasdaq: BIDU) and Sohu's (Nasdaq: SOHU) Sogou are launching versions of Apple's Siri voice-controlled search assistant. While important steps in China, in the immediate future Google (Nasdaq: GOOG) might be a bigger threat to Siri.

An article in the Christian Science Monitor today put Apple's Siri to task, claiming "Google voice search delivered answers faster than Siri could, it had an easier time figuring out what we meant, and the Google Search app didn't require an awkward handoff for tough questions."

While this is not news to techies, it might be news to some owners of Apple devices, giving them another reason to consider alternatives when shopping for smartphones and tablets.

However, despite the negative press, Siri isn't likely to go down without a fight. Google voice search still cannot access information on a user's phone or tablet, text friends, or update a calendar. Siri also has a cooler name and more personality, which might be just enough to keep Apple a half step ahead of competitors – at least for now.


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