Callaway Golf (ELY), Acushnet (GOLF) Investors Should Eye Bridgestone Golf's New Deal with Tiger Woods

Callaway Golf (NYSE: ELY) and Acushnet (NYSE: GOLF) are both trading higher Thursday (1.3%, +4%) but a big move by a small player could be being overlooked by investors.

Earlier today, Tiger Woods, once the top golfer and most marketable athletes in the world, signed a deal with Bridgestone Golf to exclusively play and promote its high-performance golf balls.

"Finding the right golf ball is extremely important. It's an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game," said Woods. "Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately. I'm not just here to play – I'm here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that."

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