CNBC's New Commercials Highlighting Various Personalities (Kernen, Bartiromo, Gasparino)

December 4, 2008 10:44 AM EST

Although, General Electric (NYSE: GE) is looking to tighten its budget and cut $500 million from NBC Universal, it has already spent the money to produce these three commercials for CNBC that will surely get fans talking.

The ads are personal profiles of some of CNBC's top personalities, including, Maria Bartiromo, Joe Kernen and Charlie Gasparino. Each individual talks about different personal details of their lives outside of CNBC and then concludes by saying "I am CNBC."

For example, Charlie Gasparino says that his mom calls him Chuckie, but no one else better try and that may be good advice seeing that he was a golden gloves prospect. Gasparino concludes by saying, "If I were to die on the job, then I'd be very honored."

I Am CNBC: Charles Gasparino from Broadcasting & Cable on Vimeo.

Maria Bartiromo talks about some of her accomplishments such as being a best selling author, accomplished accordion player, good photographer, subject of a pop song and the first woman to report from the NYSE.

I Am CNBC: Maria Bartiromo from Broadcasting & Cable on Vimeo.
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Joe Kernen talks about his scientific background with a Master degree from MIT and after being in cancer research for awhile, he traded in his lab coat for a sport coat. For 10 years, Kernen was a retail broker for some of the biggest players on the street. At 35, Joe taught himself how to type and entered the broadcast media field and he concludes by saying after 17 years, he thinks he finally is getting the hang of it.


I Am CNBC: Joe Kernen from Broadcasting & Cable on Vimeo.

General Electric Company (GE) is a diversified technology, media and financial services company.


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