Blockbuster (BBI) Names Rebeca Johnson Chief Marketing Officer
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Blockbuster Inc. (NYSE: BBI) announced the appointment of Rebeca "Becky" Johnson as Chief Marketing Officer. In her new role, she will have responsibility for the Company's overall branding and marketing efforts.
"Becky is a seasoned veteran with more than 25 years of experience in retailing and consumer package goods," said Jim Keyes, Blockbuster Chairman and CEO. "Her expertise in consumer insights, history of successful marketing/brand development, and proven ability to redefine the customer experience will be a tremendous asset as we continue to transform Blockbuster to offer consumers convenient access to media entertainment."
Blockbuster is a leading global provider of in-home movie and game entertainment with more than 7,700 stores throughout the America's, Europe, Asia and Australia.
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