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BlackBerry (BBRY) is Shedding Old RIM Image with Sold-Out Devices, Strong Preorders

February 5, 2013 9:25 AM EST Send to a Friend
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It seems that everything is clicking for BlackBerry (Nasdaq: BBRY) lately, particularly since the debut and limited launch of its new BlackBerry 10 operating system.

From reports of strong sales in the U.K. earlier today, reports have pre-orders of the Z10 smartphone hitting records at Canadian wireless carrier BCE, Inc. BCE -- Canada's second-largest wireless carrier -- said orders have been stronger than any previous BlackBerry phone. Rogers Communications (NYSE: RCI) said it has received 'thousands' of orders for the Z10.

The Z10 is BlackBerry's touch screen mobile device running BB10, while the Q10 model, which has a QWERTY keyboard, will debut in April.

CEO Thorsten Heins spoke earlier on CBC Radio One, saying the white Z10 model is sold out in the U.K. He also noted that 150 carriers globally are testing the BB10 platform and a roll-out to most markets will be complete in three to four weeks. Heins will be giving a speech in Toronto today to Canadian investors.

Bernstein's Pierre Ferragu is only the latest in a line of analysts to boost their outlook on BlackBerry. He upgraded BlackBerry shares from Market Perform to Outperform, setting a $22 price target in the process. For more color on the call, click here.

Ahead of the bell Tuesday, BlackBerry is up about 3.7 percent.




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