BlackBerry (BBRY) Valuation Questionable as BB10 App Store Quality Isn't There

August 21, 2013 10:09 AM EDT Send to a Friend
While BlackBerry (Nasdaq: BBRY) ran a promotion to boost apps available to its users earlier this year, offering as much as $100 per app, how do most of them shape up?

BlackBerry has over 120,000 BlackBerry 10 (BB10) apps at last count, versus 170,000 apps in Microsoft (Nasdaq: MSFT) Windows Phone Store. But, a startling 47,000+ apps have been made by one developer: S4BB. BerryReview noted that the first 20 to 30 apps by the developer are decent, while the rest are basically useless. Many are audiobooks or city guides, things many users might not deem as an actual app.

Another developer -- Mippin -- has submitted over 17,000 BB10 apps.

Spamming probably is evident in other app stores, though its not likely a similar amount by one or two developers would pass muster with Apple (Nasdaq: AAPL) or even Microsoft.

As BlackBerry approaches a potential sale of its software unit, things like this are likely to come into play. For an operating system to be successful, it has to have a solid ecosystem surrounding it, something BB10 doesn't appear to have at this point.

Shares of BlackBerry are down 2.8 percent Wednesday.


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