BlackBerry (BBRY) Trade-In Program Boosts Z10 Sales 40% in India
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BlackBerry (Nasdaq: BBRY) might be struggling in the States, but its still a popular mobile device manufacturer in India.
According to The Mobile Indian and affirmed by BlackBerry India managing director Sunil Lalvan, a new exchange offer put in place by the company has boosted sales of its Z10 smartphone by 40 percent. The offer allows customers to trade in old smartphones for a discount of 3,000 to 11,000 rupees.
Along with India, BlackBerry introduced the "Swap & Switch" program in the Philippines this week for savings of up to PHP 2,000 along with the value of the mobile device.
BlackBerry is still evaluating whether or not to extend the trade-in program to the Q5 and Q10 handsets.
Shares of BlackBerry are down in early trading Monday.
According to The Mobile Indian and affirmed by BlackBerry India managing director Sunil Lalvan, a new exchange offer put in place by the company has boosted sales of its Z10 smartphone by 40 percent. The offer allows customers to trade in old smartphones for a discount of 3,000 to 11,000 rupees.
Along with India, BlackBerry introduced the "Swap & Switch" program in the Philippines this week for savings of up to PHP 2,000 along with the value of the mobile device.
BlackBerry is still evaluating whether or not to extend the trade-in program to the Q5 and Q10 handsets.
Shares of BlackBerry are down in early trading Monday.
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