Apple's (AAPL) iPad Still the Only Relevant Tablet

November 26, 2012 5:15 PM EST Send to a Friend
While Apple's (Nasdaq: AAPL) iPad is not the only tablet on the market, apparently it's the only one that people actually use.

Data this weekend from IBM's Digital Analytics Benchmark showed that iPad drew 88.3 percent of early holiday tablet activity. The next closest was Barnes and Noble Nook (NYSE: BKS) at 3.1 percent, Amazon (Nasdaq: AMZN) Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.

This data is pretty incredible since Apple's shares of the tablet market slipped to 50 percent in the third quarter.

What's more is that with mobile sales surging to 16.3 percent in 2012, up from 9.8 percent in 2011, iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. Apple's iPhone followed at 8.7 percent and Android at 5.5 percent.

So, while many others are selling tablets and encroaching on Apple's market share, consumers that actually buy things online are largely using an iPad.


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