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Apple's (AAPL) Next Big Move Could be Content Creation

January 21, 2011 2:14 PM EST Send to a Friend
Now that Apple Inc. (NASDAQ: AAPL) has more cash than the majority of countries on the planet, it is time to know what the company has in store for the future to continue its remarkable growth.

At the end of the fourth-quarter Apple had $50 billion in cash and everyone had a theory as to what it intended to do with that hoard. But there was no bid for Disney (NYSE: DIS). No Sony (NYSE: SNE) takeover. Nothing.

The company is now sitting on $60 billion and thoughts have turned to what the next killer idea from the minds at Apple will be.

David Rolfe, CIO of Wedgewood Partners, a St. Louis-based firm which oversees about $900 million in assets, postulates that Apple could turn to content creation, essentially creating a closed network on the million of iOS devices in hands of consumers.

"With...this closed networks of millions of devices, we actually are thinking they can go to content creators, compete with Showtime and HBO, outbid for shows and have exclusive content just for iOS device owners," Rolfe stated in an interview with Yahoo's Tech Ticker.

Another idea that has long been thrown around with Apple releasing a cloud-based iTunes service.

This all seems reasonable given the $1 billion data center the company built in North Carolina, which is heavy on servers.

After what Apple did to the music industry, it is unlikely that TV and Movie companies will welcome the idea of competing with the kings of Cupertino.




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