Apple (AAPL) iPad Lags Peers in Post-Christmas Activity (GOOG) (MSFT)

January 3, 2013 8:25 AM EST
Apple (Nasdaq: AAPL) saw the largest drop in Internet activity following the 2012 Christmas holiday, but it still comfortably outpaces peers in overall market share.

According to data analytics firm Chitika, North American usage of Apple's iPad slipped over 7 percent in post-Christmas browsing action. Analyzed traffic shows iPad activity down 7.14 percent in the U.S. and Canada for the few days following Christmas, though the iPad still holds a dominant 78.86 percent share.

Amazon's (Nasdaq: AMZN) Kindle Fire tablet saw a 3 percent increase to 7.5 percent while Samsung's Galaxy Tab rose 1.4 percent to 4.4 percent market share. Google's (Nasdaq: GOOG) Nexus had a 0.9 percent gain for 2 percent share and Microsoftl's (Nasdaq: MSFT) Surface improved 0.2 percent for a total of 0.4 percent share.

Moving forward, Chitika thinks the iPad will retain a near-80 percent share as users return from vacations and begin utilizing the device once again.

Apple, et al, are indicated lower following a solid run higher on Wednesday.

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