Apple (AAPL) iPad Lags Peers in Post-Christmas Activity (GOOG) (MSFT)
Tweet Send to a FriendGet Alerts AAPL Hot Sheet
Trade AAPL Now!
Apple (Nasdaq: AAPL) saw the largest drop in Internet activity following the 2012 Christmas holiday, but it still comfortably outpaces peers in overall market share.
According to data analytics firm Chitika, North American usage of Apple's iPad slipped over 7 percent in post-Christmas browsing action. Analyzed traffic shows iPad activity down 7.14 percent in the U.S. and Canada for the few days following Christmas, though the iPad still holds a dominant 78.86 percent share.
Amazon's (Nasdaq: AMZN) Kindle Fire tablet saw a 3 percent increase to 7.5 percent while Samsung's Galaxy Tab rose 1.4 percent to 4.4 percent market share. Google's (Nasdaq: GOOG) Nexus had a 0.9 percent gain for 2 percent share and Microsoftl's (Nasdaq: MSFT) Surface improved 0.2 percent for a total of 0.4 percent share.
Moving forward, Chitika thinks the iPad will retain a near-80 percent share as users return from vacations and begin utilizing the device once again.
Apple, et al, are indicated lower following a solid run higher on Wednesday.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
According to data analytics firm Chitika, North American usage of Apple's iPad slipped over 7 percent in post-Christmas browsing action. Analyzed traffic shows iPad activity down 7.14 percent in the U.S. and Canada for the few days following Christmas, though the iPad still holds a dominant 78.86 percent share.
Amazon's (Nasdaq: AMZN) Kindle Fire tablet saw a 3 percent increase to 7.5 percent while Samsung's Galaxy Tab rose 1.4 percent to 4.4 percent market share. Google's (Nasdaq: GOOG) Nexus had a 0.9 percent gain for 2 percent share and Microsoftl's (Nasdaq: MSFT) Surface improved 0.2 percent for a total of 0.4 percent share.
Moving forward, Chitika thinks the iPad will retain a near-80 percent share as users return from vacations and begin utilizing the device once again.
Apple, et al, are indicated lower following a solid run higher on Wednesday.
Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW
*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here
You May Also Be Interested In
- Apple (AAPL) Streaming Music Service Could be Delayed - The Verge
- Top 10 News for 05/13 - 05/17: Tesla Can't be Stopped; Tepper Still Bullish; Sony Gets in Play
- UPDATE: Uni-Pixel (UNXL) Takes Beating in Friday Trading
Create E-mail Alert Related Categories
Insiders' BlogRelated Entities
Kindle
Login with Facebook
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
