Apple (AAPL) Returns Favor to Samsung with Strong Q4 Smartphone Sales

March 11, 2013 8:22 AM EDT
Apple (Nasdaq: AAPL) may not be top dog in China, but that doesn't mean the rest of the world is following the same schedule.

According to the latest data from research firm Strategy Analytics (SA), demand for Apple's iPhone 5 led it to a strong first-place position in smartphone sales during the last quarter of 2012. SA reported that Samsung took 28.7 percent of the global smartphone market in Q412 on shipments of 11.6 million units, while Apple controlled about 42.7 percent of the market with shipments of 27.4 million units.

LG Electronics took third spot with market share of 3.2 percent in Q412.

Notably, Samsung is expected to unveil its next-generation Galaxy smartphone, the "S IV," sometime this week. The company's Galaxy S III smartphone sold tens of millions of units worldwide in 2012, meaning Apple shareholders are being put on watch into the event. For its part, Apple is expected to release potentially two new iPhone models within a few months: the iPhone 5S and iPhone 6. One is expected to be a lower-cost version for emerging markets, which has investors worried about thinning margins.

Apple is trading about 0.6 percent lower Monday morning.

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