Apple (AAPL) May Be Planning New Product Launch This Thursday - BGR

May 16, 2011 2:50 PM EDT
Apple (Nasdaq: AAPL) may be planning a major product launch for its 10th retail anniversary this Thursday (5/19), according to reports from Boy Genius Reports.

BGR reported, among other things, that:

  • There's an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
The report is doing little to boost Apple's stock, which is down 1.76% to $334.51.

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