Apple (AAPL): The Most Valuable Company Ever

August 20, 2012 3:30 PM EDT Send to a Friend
Apple (Nasdaq: AAPL) reached yet another milestone Monday... the most valuable company EVER!

The iPhone maker saw its market value surge to as high as $623.1 billion, eclipsing the $620.6 billion intra-day record tapped by Microsoft (Nasdaq: MSFT) on Dec. 30, 1999.

Since the short-lived sell-off in July after a rare third quarter earnings disappointment on July 24th, shares are up nearly 16 percent as investors have just one thing in mind - the launch of the iPhone 5. The launch is expected to be the single largest in the company's history. While the date of the launch has not been set, may expect it to be September 12th.

Investors are also excited about the potential for a full-fledged TV from Apple. Today analysts at Goldman Sachs said they expect the company to take a two-pronged approach to the TV, by offering both a TV and a set-top-box. The firm reiterated their Conviction Buy List rating and $790 price target.

Shares of Apple last traded at $664.38, up 2.5 percent.


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