Apple (AAPL) Dips as Top U.S. Smartphone OEM in Dec as Samsung Gains Ground - comScore (GOOG) (MSFT)
Tweet
Share
E-mailGet Alerts AAPL Hot Sheet
Overall Analyst Rating:
NEUTRAL (= Flat)
Dividend Yield: 0.5%
EPS Growth %: -0.7%
Join SI Premium – FREE
comScore, Inc. released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.3 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
197.4 million people in the U.S. owned smartphones (79.3 percent mobile market penetration) during the three months ending in December. Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points) and HTC with 3.3 percent.
| Top Smartphone OEMs 3 Month Avg. Ending Dec. 2015 vs. 3 Month Avg. Ending Sep. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Sep-15 | Dec-15 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Apple | 43.6% | 42.9% | -0.7 |
| Samsung | 27.6% | 28.4% | 0.8 |
| LG | 9.4% | 9.9% | 0.5 |
| Motorola | 4.8% | 5.3% | 0.5 |
| HTC | 3.3% | 3.3% | 0.0 |
Smartphone Platform Market Share
Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent and BlackBerry with 0.9 percent.
| Top Smartphone Platforms 3 Month Avg. Ending Dec. 2015 vs. 3 Month Avg. Ending Sep. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Sep-15 | Dec-15 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 52.3% | 53.3% | 1.0 |
| Apple | 43.6% | 42.9% | -0.7 |
| Microsoft | 2.9% | 2.9% | 0.0 |
| BlackBerry | 1.2% | 0.9% | -0.3 |
Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 76.8 percent of the app audience, followed by Facebook Messenger (62.5 percent), YouTube (61.3 percent) and Google Play (51.9 percent).
| Top 15 Smartphone Apps December 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix | ||
| Top 15 Apps | % Reach | |
| 1 | 76.8% | |
| 2 | Facebook Messenger | 62.5% |
| 3 | YouTube | 61.3% |
| 4 | Google Play | 51.9% |
| 5 | Google Maps | 50.9% |
| 6 | Google Search | 50.1% |
| 7 | Gmail | 45.6% |
| 8 | Pandora Radio | 44.2% |
| 9 | 39.1% | |
| 10 | Amazon Mobile | 38.7% |
| 11 | Apple Music | 32.2% |
| 12 | Yahoo Stocks | 30.6% |
| 13 | Apple Maps | 29.1% |
| 14 | Google Drive | 25.7% |
| 15 | 24.5% | |
* “Apple Music,” as it appears in comScore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Apple's (AAPL) Offer To Open Up Tap-and-go Tech To Be Approved By EU Next Month, Sources Say - Reuters
- Flux Power (FLUX) Appoints Mark Leposky to its Board
- Super Micro Computer (SMCI) Falls 6%
Create E-mail Alert Related Categories
Insiders' BlogRelated Entities
TwitterSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
