Apple (AAPL) Developer Notes Severe Strain on App Potential for Upcoming Apple Watch

Apple (Nasdaq: AAPL) might be sacrificing features for performance on its upcoming Apple Watch smartwatch.

Business Insider spoke with one long-time Apple developer on the matter. Markiyan Matsekh, who works with app-company Eleks, noted that, while Apple showed off a lot of interesting thins and bolstered the commentary in description and marketing materials, developers have been able to implement those features in real life.

Matsekh is referring to Apple WatchKit development pack. He said the company was eventually able to make something that was fine, but didn't allow for more cool features he and his team were hoping for.

Read more from the report here. Apple is slightly negative in afternoon trading.

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