Apple (AAPL) Conversion Rates for Apple Music Appear Firm

Apple's (Nasdaq: AAPL) promotion for its Apple Music platform has come to an end for early adopters. But, how many are willing to pay for the service following the three-month trial?

Research firm Wristly surveyed 1,350 Apple Watch owners. The following were key points from the data:

• More than two out of three gave Apple Music a try
• 42% had either subscribed or planned to subscribe
• 20% had tried Apple Music and dropped it

Of those saying they dropped it, about 28 percent were baby boomers, versus 5 percent for the 18 - 24-year-old crowd. About 27 percent of women said they dropped the service, versus 14 percent of men.

While numbers might seem low, Apple doesn't have a similar, ad-supported service like Pandora or Spotfiy, which allows users to continue listening to music with advertisements interspersed.

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