Apple (AAPL) Chips Away at Android's (GOOG) Mobile Market Share in June - comScore (SCOR) (MSFT) (BBRY)
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comScore, Inc. (Nasdaq: SCOR) released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
173 million people in the U.S. owned smartphones (71.6 percent mobile market penetration) during the three months ending in June, up 4 percent since March. Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March). Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.
| Top Smartphone OEMs 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Mar-14 | Jun-14 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Apple | 41.4% | 42.1% | 0.7 |
| Samsung | 27.0% | 28.6% | 1.6 |
| LG | 6.7% | 6.4% | -0.3 |
| Motorola | 6.4% | 5.9% | -0.5 |
| HTC | 5.4% | 4.8% | -0.6 |
Smartphone Platform Market Share
Android ranked as the top smartphone platform in June with 51.9 percent market share, followed by Apple with 42.1 percent (up 0.7 percentage points from March), Microsoft with 3.4 percent (up 0.1 percentage points), BlackBerry with 2.4 percent and Symbian with 0.1 percent.
| Top Smartphone Platforms 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Mar-14 | Jun-14 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 52.2% | 51.9% | -0.3 |
| Apple | 41.4% | 42.1% | 0.7 |
| Microsoft | 3.3% | 3.4% | 0.1 |
| BlackBerry | 2.7% | 2.4% | -0.3 |
| Symbian | 0.2% | 0.1% | -0.1 |
Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).
| Top 15 Smartphone Apps June 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix | ||
| Top 15 Apps | % Reach | |
| Smartphone App Audience | 100.0% | |
| 1 | Facebook (Mobile App) | 73.6% |
| 2 | YouTube (Mobile App) | 52.1% |
| 3 | Google Play (Mobile App) | 52.1% |
| 4 | Google Search (Mobile App) | 47.9% |
| 5 | Pandora Radio (Mobile App) | 45.6% |
| 6 | Google Maps (Mobile App) | 45.1% |
| 7 | Gmail (Mobile App) | 41.5% |
| 8 | Instagram (Mobile App) | 30.4% |
| 9 | Yahoo Stocks (Mobile App) | 30.3% |
| 10 | Facebook Messenger (Mobile App) | 26.9% |
| 11 | Apple Maps (Mobile App) | 26.2% |
| 12 | Yahoo Weather Widget (Mobile App) | 26.0% |
| 13 | iTunes Radio/iCloud (Mobile App) | 22.5% |
| 14 | Twitter (Mobile App) | 21.7% |
| 15 | Google+ (Mobile App) | 20.3% |
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