CDC (CHINA) Games Sees Launch of The Lord of the Rings Online(TM) in 2H09

June 29, 2009 7:56 AM EDT

CDC Games, a business unit of CDC Corporation (NASDAQ: CHINA) and a pioneer of the "free-to-play, pay for merchandise" model for online games in China, announced today that it expects to launch The Lord of the Rings Online in China during the second half of 2009. The Lord of the Rings Online is currently offered in North America, Europe, Russia and South Korea and has received rave reviews from leading PC and online games publications around the world including being named Game of the Year in 2007* and 2008**.

CDC Games holds the exclusive distribution rights in China for The Lord of the Rings Online which is the only massively multiplayer online role playing game based on the literary works of J.R.R. Tolkien. The Lord of the Rings Online is developed by North American-based Turbine, Inc., a premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities.

The China-based version is expected to have significant changes from the version launched in North America and Europe. With its registered user base of more than 160 million users and 13 million active users in China, CDC Games believes it has extensive knowledge of the China market. Additionally, based upon research into local customer preferences, CDC Games has coordinated with Turbine to add several changes to the game, including an enhanced player versus player function, that it believes will make the game more successful in China.

Furthermore, CDC Games has obtained encouraging preliminary test data on the game so far, with an activation rate of more than 80 percent during its closed beta test held earlier this year.

Related Categories

Corporate News

Stocks Mentioned

Add Your Comment

Name

Subject

Body

Verification can't see the text?
click here to refresh the image.
what's this?