e.l.f. Beauty (ELF) IPO Opens up 41%

Today's IPO for e.l.f. Beauty, Inc. (NYSE: ELF) opened for trading at $24 after priding the initial public offering of 8,333,333 shares of its common stock at a public offering price of $17.00 per share.

J.P. Morgan Securities LLC and Morgan Stanley & Co. LLC are acting as joint lead book-running managers in the proposed offering. Piper Jaffray & Co. and Wells Fargo Securities, LLC are also acting as book-running managers in the proposed offering. William Blair & Company, L.L.C., Cowen and Company, LLC, BMO Capital Markets Corp., Stifel, Nicolaus & Company, Incorporated and SunTrust Robinson Humphrey, Inc. are acting as co-managers in the proposed offering.

e.l.f. Cosmetics makes luxurious beauty accessible for all women to play beautifully®. Established in 2004 as a leading e-commerce business (www.elfcosmetics.com), e.l.f. has become a true multi-channel brand through its own stores and national distribution at Target, Walmart, CVS, Old Navy, and other leading retailers. By engaging young, diverse makeup enthusiasts with innovative, high-quality cosmetics at an extraordinary value, e.l.f. has become one of the fastest growing beauty brands in the U.S.

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