Vitamin Shoppe (VSI) IPO Prices at $17, Above Expected Range

October 28, 2009 7:50 AM EDT

Vitamin Shoppe, Inc. (NYSE: VSI) priced its initial public offering of 9,096,077 shares of its common stock has priced at $17.00 per share, above the expected range of $14-$16. The shares will begin trading on the NYSE today under the ticker symbol "VSI."

Vitamin Shoppe is offering 7,666,667 shares of common stock and selling stockholders are offering the remaining 1,429,410 shares in the offering.

J.P.Morgan, BofA Merrill Lynch and Barclays Capital are acting as joint book-running managers for the offering. Piper Jaffray, Robert W. Baird & Co. and Stifel Nicolaus are the co-managers of the offering.

Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products and health and beauty aids to customers located primarily in the United States.

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