Facebook (FB) Is Starting to Play Wall Street's Game and Will Be Rewarded

June 19, 2012 3:19 PM EDT
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Price: $127.04 -0.4%

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    49 Buy, 8 Hold, 1 Sell

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    Up: 30 | Down: 30 | New: 23
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After resisting it with all their soul - and hoodies - Facebook, Inc. (Nasdaq: FB) is warming up to the game... the Wall Street game that is. And now Wall Street can return the favor.

Coming to market at $38, plunging 33 percent to $25, getting socked with lawsuit after lawsuit and getting threatened with Congressional hearings can give you a little religion - Wall Street style. Have you seen the stock recently, though? Shares are up for the fourth straight day and up 25 percent from the bottom.

Why you ask?

It's because Facebook is giving Wall Street what it wants - some juice. If you haven't noticed, the company is moving aggressively to monetize its site and pushing into new markets. Quite simply, Facebook is giving Wall Street what it needs to see. It is opening itself up to making money and investors are starting to notice and snap up the shares.

This can kick into overdrive next week, when the quiet period expires.

Once the quiet period expires, this will allow analysts at all the banks that underwrote the IPO to start recommending the stock to clients. Some of those include: Morgan Stanley, JPMorgan, Goldman Sachs, BofA/Merrill Lynch, Barclays, Citigroup, Credit Suisse, Deutsche Bank, RBC, Wells Fargo.

A number of analysts, not involved in the underwriting, have already launched coverage. However, this will pale in comparison to the flood of new 'Buy' rating that are about to hit the Street next week.

Keep playing the game Facebook... keep playing the game.

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