Body Central (BODY) IPO Prices at $13, Below Expected Range

October 15, 2010 9:53 AM EDT Send to a Friend
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Body Central Corp. (Nasdaq: BODY) priced it initial public offering of 5,000,000 shares of common stock at a price of $13.00 per share, below the expected $14-$16 range.

Piper Jaffray & Co. and Jefferies & Company, Inc. are acting as joint book-running managers, and William Blair & Company and Robert W. Baird & Co. are acting as co-managers for the offering.

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty retailer offering on-trend, quality apparel and accessories at value prices.


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