IPOs

The IPO for Marketo (NASDAQ: MKTO) opened for trading at $20 after pricing its initial public offering of 6,059,509 shares of its common stock at a price to the public of $13.00 per share.

Marketo is offering 5,750,000 shares and selling stockholders are offering 309,509 shares. Marketo has granted the underwriters a 30-day option to purchase up to 908,926 additional shares of common stock.

Goldman, Sachs & Co. and Credit Suisse Securities (USA) LLC are acting as lead book-running managers for the IPO. UBS Securities LLC, Canaccord Genuity Inc., Raymond James & Associates, Inc. and JMP Securities LLC are acting as co-managers.

Marketo is the provider of a leading cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. The company's software platform is designed to enable the effective execution, management and analytical measurement of relationship marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth.

Marketo provides its solutions on a subscription basis and generated revenue of $14.0 million, $32.4 million and $58.4 million in 2010, 2011 and 2012, respectively, representing year-over-year increases of 131% and 80%, respectively. They had net losses of $11.8 million, $22.6 million and $34.4 million in 2010, 2011 and 2012, respectively, due to increased investments in our growth. As of December 31, 2012, they had an accumulated deficit of $82.2 million.

The IPO for Tableau Software (NYSE: DATA) opened at $47 after pricing 8.2 million shares at $31, above the expected $28-$30 range. The IPO size was raised from 7.2 million shares.

The IPO was led by Goldman, Sachs & Co. and Morgan Stanley, with assistance from Credit Suisse, JPMorgan, UBS, BMO Capital and JMP Securities.

For the years ended December 31, 2010, 2011 and 2012, total revenues were $34.2 million, $62.4 million and $127.7 million, respectively, representing a compound annual growth rate of approximately 93% from 2010 to 2012. The company also generated net income of $2.7 million, $3.4 million and $1.6 million for the years ended December 31, 2010, 2011 and 2012, respectively, and have generated positive cash from operating activities on an annual basis in each of those fiscal years.

Company Overview

Our mission is to help people see and understand data.

Our software products put the power of data into the hands of everyday people, allowing a broad population of business users to engage with their data, ask questions, solve problems and create value.

Based on innovative core technologies originally developed at Stanford University, our products dramatically reduce the complexity, inflexibility and expense associated with traditional business intelligence applications. We aim to make our products easy to use, ubiquitous and as deeply-rooted in the workplace as spreadsheets are today.
Our software is designed for anyone with data and questions. We are democratizing the use of business analytics software by allowing people to access information, perform analysis and share results without assistance from technical specialists. By putting powerful, self-service analytical technology directly into the hands of people who make decisions with data, we seek to accelerate the pace of informed and intelligent decision making. This enables our customers to create better workplaces, with happier employees who are empowered to more fully express their ingenuity and creativity.

Our products are used by people of diverse skill levels across all kinds of organizations, including Fortune 500 corporations, small and medium-sized businesses, government agencies, universities, research institutions and non-profits. Organizations employ our products in a broad range of use cases such as increasing sales, streamlining operations, improving customer service, managing investments, assessing quality and safety, studying and treating diseases, completing academic research, addressing environmental problems and improving education. Our products are flexible and capable enough to help a single user on a laptop analyze data from a simple spreadsheet, or to enable thousands of users across an enterprise to execute complex queries against massive databases.

Tableau Software (NYSE: DATA) IPO now indicated $45-$48 after pricing 8.2 million shares at $31

Tableau Software (NYSE: DATA) IPO now indicated $42-$44 after pricing 8.2 million shares at $31

Tableau Software (NYSE: DATA) IPO indicated $37-$40 after pricing 8.2 million shares at $31