Video Feed: Avril Maxwell Has Just Been Crowned the 2009 Stella Artois World Draught Master!

October 30, 2009 8:01 AM EDT

SATELLITE FEED:

Friday, October 30, 2009

10:00-10:15AM ET

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NEWS: Winner of World's Premier Draught Master Competition Announced on Oct. 29 in NYC

FORMAT: B-roll and Soundbites

STORY SUMMARY: Avril Maxwell has been crowned the 2009 Stella Artois World Draught Master! On October 29, draught masters from 26 countries descended upon New York City to perform the centuries old Belgian Pouring Ritual and compete for the World Draught Master title. The winner will embark on a global quest where they will visit more than 20 different countries as a Stella Artois brand ambassador and share their passion and dedication to the craft of the perfect pour.

The annual draught master competition continues to grow in stature and success. To help celebrate Stella Artois' 10 year anniversary in the U.S., the contest was held in New York City after being hosted in Leuven, Belgium for the past 12 years. The timed competition took place in front of an esteemed panel of judges including Food & Wine magazine's Ray Isle, Bon Appétit magazine's Andrew Knowlton, Stella Artois Draught Master Cian Hickey and 2008 U.S. Draught Master Winner Anthony Alba. In addition, New York Fashion Designer Tim Hamilton created the Stella Artois Chalice Trophy that embodies the ideals of the competition, as well as created a limited edition of 500 numbered chalice replicas -- the brand's iconic glassware.

Representing the U.S. in the World Draught Master Finals on October 29(th) was Las Vegas bartender Greg Black. A bartender since 1997, Black was named U.S. champion during this year's U.S. Stella Artois Draught Master Competition where he exhibited his master of the 9-Step Belgian Pouring Ritual.

SOUNDBITES:

    --  Greg Black, World Draught Master Finalist from Las Vegas, Nevada
    --  Avril Maxwell, World Draught Master Winner from Christchurch, New
        Zealand
    --  World Draught Master Judge
    --  Tim Hamilton, NY Fashion Designer and designer of the Stella Artois
        Chalice Trophy
    --  MOS interviews and general crowd reaction

    --  Anheuser-Busch InBev Representative

B-ROLL INCLUDES: ** Competition footage featuring Greg Black and other World Draught Master Finalists ** Final round competition and presentation of Stella Artois Chalice Trophy ** General competition footage ** Highlights of world draft finalists visiting NYC landmarks ** Finalists dinner at Markt Restaurant, NYC **

VIDEO PROVIDED BY: Anheuser-Busch InBev

FOR TECHNICAL INFORMATION DURING THE FEED, PLEASE CALL: Michele Wallace, 917-741-5147

FOR MORE DETAILS: Jeffrey Sindone, 212-554-2155/917-224-7140, Sindone@forumstrategies.com

/PRNewswire - Oct. 30/

SOURCE Anheuser-Busch InBev

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