Netflix (NFLX) Looks for STB Integration with Top U.S. Cable Companies
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Netflix (Nasdaq: NFLX) is up early Monday following news that the company might be in discussions with U.S. cable companies over potential partnerships.
Reports today have Netflix vying to get its Internet content onto set-top boxes (STBs) with the likes of Comcast (Nasdaq: CMCSA), Time Warner (NYSE: TWC), and others. Discussions are furthest along with regional providers and those using TiVo (Nasdaq: TIVO) devices.
Cable operators might see the addition of Netflix as a way to draw-in and retain users. Integration of the $7.99-per-month service would allow users to switch between shows and programs without needing to change input settings. The operators would be able to scale-up bundles, as well.
And the cable companies might bite. Last week during the company's Analyst Day event, Liberty Media CEO John Malone said cable companies should team up to create a company which would rival the likes of Netflix, delivering programming to customers over the Internet on a national basis. The news hints that cable operators see value in Netflix and its business structure, while creating a ground-up custom offering might not be in the works due to costs, time allocation.
Netflix already has a key spot with at least two overseas operators: Liberty's (Nasdaq: LMCA) Virgin Mobile in the U.K. and Com Hem of Sweden.
Reports today have Netflix vying to get its Internet content onto set-top boxes (STBs) with the likes of Comcast (Nasdaq: CMCSA), Time Warner (NYSE: TWC), and others. Discussions are furthest along with regional providers and those using TiVo (Nasdaq: TIVO) devices.
Cable operators might see the addition of Netflix as a way to draw-in and retain users. Integration of the $7.99-per-month service would allow users to switch between shows and programs without needing to change input settings. The operators would be able to scale-up bundles, as well.
And the cable companies might bite. Last week during the company's Analyst Day event, Liberty Media CEO John Malone said cable companies should team up to create a company which would rival the likes of Netflix, delivering programming to customers over the Internet on a national basis. The news hints that cable operators see value in Netflix and its business structure, while creating a ground-up custom offering might not be in the works due to costs, time allocation.
Netflix already has a key spot with at least two overseas operators: Liberty's (Nasdaq: LMCA) Virgin Mobile in the U.K. and Com Hem of Sweden.
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