Shuffle Master, Inc. to Exhibit at the Global Gaming Expo (G2E) in Las Vegas, November 17 - 19, 2009

November 11, 2009 8:30 AM EST

Exhibit Will Highlight the Company's Newest Utility Products, Proprietary Table Games, e-Table Platforms, and Electronic Gaming Machine Titles

LAS VEGAS--(BUSINESS WIRE)-- Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) ("Shuffle Master" or the "Company") announced today that it will exhibit at the Global Gaming Expo (G2E) being held in Las Vegas, November 17-19. Product demonstrations will be available at booth 2044. Shuffle Master also announced that it will present at the Deutsche Bank Securities Inc. and USB Investment Bank Gaming Investment Forum on November 16 at the Las Vegas Convention Center. A link to the webcast and a copy of the presentation will be available in the "For Investors" section of the Company's website at www.shufflemaster.com.

In keeping with the Company's emphasis on providing its customers with value-added products that drive profitability while reducing operating expenditures, Shuffle Master will highlight several new products including the following:

    --  i-Table(TM) for specialty games. As Shuffle Master's newest Electronic
        Table System(TM) offering, the i-Table(TM) for specialty games expands
        the i-Table(TM) platform with a single-deck game version that utilizes
        the Company's i-Deal(R) shuffler to deliver games like Three Card Poker
        (TM) and Ultimate Texas Hold 'Em(TM). By automating the betting and
        wager resolution process, the i-Table(TM) dramatically increases game
        security, accuracy and speed, resulting in a significant increase in
        rounds per hour while eliminating errors, a key advantage on proprietary
        table games that have paytables with high odds and complicated payouts.
    --  i-Verify(TM). An LCD touch screen display embedded into the table
        between the chip tray and the player betting positions, the i-Verify(TM)
        communicates with the i-Deal(R) single deck specialty shuffler to
        instruct the dealer how to set his hand according to house procedures.
        This innovation eliminates a common dealing barrier to games like Pai
        Gow Poker because it eliminates the need for dealers to memorize complex
        house-way rules.
    --  Dealer Bluff Six Card Poker(TM). Featuring head-to-head play against the
        dealer and an optional bonus bet, Dealer Bluff Six Card Poker(TM) is the
        first table game to incorporate the card-reading capabilities of an
        automatic card shuffler into game play. Players and the dealer each
        receive six cards to make their best five-card poker hand, and when the
        dealer pulls his hand from the i-Deal(R) shuffler, the shuffler reads
        his hand and makes a bet based on the strength of that hand which is
        reflected on an LCD display embedded in the table. If the dealer's hand
        is good, he bets a large amount, and occasionally the dealer will bluff
        and slow-play.
    --  New Table Master(R) game titles. A five-station electronic table game,
        Shuffle Master's Table Master(TM) platform will feature two new games:
        Fortune Pai Gow Poker(TM) and Mississippi Stud(TM). Available with an
        optional progressive jackpot, Fortune Pai Gow Poker(TM) considers the
        best hand possible among a player's seven cards, and players are
        eligible for Envy Bonuses when they make a Fortune wager of at least $5.
        Mississippi Stud(TM) players receive two cards that are combined with
        three community cards to make a five card poker hand, and may bet up to
        10 units on a single hand.
    --  Vegas Star(R) Roulette. With pays ranging from even money to 35 to 1,
        Vegas Star(R) Roulette features a single result, a variety of betting
        options and can accommodate up to 32 individual player stations per
        game. Game play is conducted by an attractive video dealer who spins the
        ball and announces the result, and the main display includes game
        statistics and recent spin trends.
    --  Electronic Gaming Machines. Highlighting popular stand-alone progressive
        titles like Deep Sea Dollars(TM) and Double Firecracker(TM), the EGM
        product display will include the Jesters Reward(TM) progressive link and
        multiple stand-alone games including Lonesome George(TM), a
        Galapagos-island themed game and Gold Country(TM), a title centered
        around the gold rush.

"Our 2009 G2E product line-up includes the most extensive array of products we have ever displayed and demonstrates the strength of our research and development team," commented Roger Snow, Executive Vice President and Chairman of the Corporate Product Group. "Dealer Bluff Six Card Poker(TM) and the i-Verify(TM) house-way verifier are excellent extensions of the card-reading capabilities of the i-Deal(R) shuffler, and the innovations represented by our e-Table products should be well received by the show's attendees."

"This year's Gaming Global Expo will be a significant event for Shuffle Master because in addition to emphasizing new developments in all of our product categories, we will introduce our new worldwide branding initiative that reaffirms our commitment to working closely with our customers to provide flexible product and service solutions," stated Timothy J. Parrott, Shuffle Master's Chief Executive Officer. "We believe that Shuffle Master is at the forefront in recognizing and developing products that address daily operational challenges faced by casinos, and we look forward to working shoulder to shoulder with our customers to help them maximize their gaming floors."

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers with improved profitability, productivity and security, as well as popular and cutting-edge gaming entertainment content, through value-add products in four distinct categories: Utility products which include automatic card shuffler, roulette chip sorters and intelligent table system modules, Proprietary Table Games which include live table game tournaments, Electronic Table Systems which include various e-Table game platforms and Electronic Gaming Machines which include traditional video slot machines for select markets. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

Forward-Looking Statements

This release contains forward-looking statements that are based on management's current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: the Company's intellectual property or products may be infringed, misappropriated, invalid, or unenforceable, or subject to claims of infringement, invalidity or unenforceability, or insufficient to cover competitors' products; the gaming industry is highly regulated and the Company must adhere to various regulations and maintain its licenses to continue its operations; the transition to a new chief financial officer could be disruptive to the Company's business or simply unsuccessful; the Company's ability to implement its ongoing strategic plan successfully is subject to many factors, some of which are beyond the Company's control; litigation may subject the Company to significant legal expenses, damages and liability; the Company's products currently in development may not achieve commercial success; the Company competes in a single industry, and its business would suffer if its products become obsolete or demand for them decreases; any disruption in the Company's manufacturing processes or significant increases in manufacturing costs could adversely affect its business; the Company's gaming operations, particularly its Utility, Proprietary Table Games, Electronic Table Systems and Electronic Gaming Machines, may experience losses due to technical difficulties or fraudulent activities; the Company operates in a very competitive business environment; the Company is dependent on the success of its customers and is subject to industry fluctuations; risks that impact the Company's customers may impact the Company; certain market risks may affect the Company's business, results of operations and prospects; a continued downturn in general worldwide economic conditions or in the gaming industry or a reduction in demand for gaming may adversely affect the Company's results of operations; the Company's domestic and global growth and ability to access capital markets are subject to a number of economic risks; economic, political, legal and other risks associated with the Company's international sales and operations could adversely affect its operating results; changes in gaming regulations or laws; the Company is exposed to foreign currency risk; the Company could face considerable business and financial risk in implementing acquisitions; if the Company's products contain defects, its reputation could be harmed and its results of operations adversely affected; the Company may be unable to adequately comply with public reporting requirements; the Company's continued compliance with its financial covenants in its senior secured credit facility is subject to many factors, some of which are beyond the Company's control; the restrictive covenants in the agreement governing the Company's senior secured credit facility may limit its ability to finance future operations or capital needs or engage in other business activities that may be in its interest; the Company's available cash and access to additional capital may be limited by its leverage; and the Company's business is subject to quarterly fluctuation. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K.

    Source: Shuffle Master, Inc.

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