UPDATE: Alphabet (GOOG) Tops Q3 EPS Views; Revs Strong
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(Updated - October 27, 2016 4:06 PM EDT)
Alphabet (NASDAQ: GOOG) reported Q3 EPS of $9.06, versus the analyst estimate of $8.64. Revenue for the quarter came in at $22.25 billion versus the consensus estimate of $22.05 billion.
Paid clicks and cost-per-click information (unaudited):
|Change from Q3 2015 to Q3 2016 (YoY)||Change from Q2 2016 to Q3 2016 (QoQ)|
|Aggregate paid clicks||33%||9%|
|Paid clicks on Google websites||42%||11%|
|Paid clicks on Google Network Members' websites||1%||1%|
|Cost-per-click on Google websites||-13%||-6%|
|Cost-per-click on Google Network Members' websites||-14%||-6%|
Traffic acquisition costs (TAC) and operating income
TAC to Google Network Members and distribution partners, operating income, and SBC expense (in millions; unaudited):
|Three Months Ended|
September 30, 2015
|Three Months Ended|
September 30, 2016
|TAC to Google Network Members||$2,514||$2,623|
|TAC to Google Network Members as % of Google Network Members' revenues||68||%||70||%|
|TAC to distribution partners||$1,052||$1,559|
|TAC to distribution partners as % of Google website revenues||8||%||10||%|
|Total TAC as % of Google advertising revenues||21||%||21||%|
For earnings history and earnings-related data on Alphabet (GOOG) click here.
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