UPDATE: Alphabet (GOOG) Tops Q3 EPS Views; Revs Strong

October 27, 2016 4:05 PM EDT

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(Updated - October 27, 2016 4:06 PM EDT)

Alphabet (NASDAQ: GOOG) reported Q3 EPS of $9.06, versus the analyst estimate of $8.64. Revenue for the quarter came in at $22.25 billion versus the consensus estimate of $22.05 billion.

Paid clicks and cost-per-click information (unaudited):

Change from Q3 2015 to Q3 2016 (YoY)Change from Q2 2016 to Q3 2016 (QoQ)
Aggregate paid clicks33%9%
Paid clicks on Google websites42%11%
Paid clicks on Google Network Members' websites1%1%
Aggregate cost-per-click-11%-5%
Cost-per-click on Google websites-13%-6%
Cost-per-click on Google Network Members' websites-14%-6%

Traffic acquisition costs (TAC) and operating income

TAC to Google Network Members and distribution partners, operating income, and SBC expense (in millions; unaudited):

Three Months Ended
September 30, 2015
Three Months Ended
September 30, 2016
TAC to Google Network Members$2,514 $2,623
TAC to Google Network Members as % of Google Network Members' revenues68%70%
TAC to distribution partners$1,052 $1,559
TAC to distribution partners as % of Google website revenues8%10%
Total TAC$3,566 $4,182
Total TAC as % of Google advertising revenues21%21%

For earnings history and earnings-related data on Alphabet (GOOG) click here.



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