Sonic Solutions (SNIC) and Blockbuster (BBI) Announced That the BLOCKBUSTER On-Demand Service Exceeded All Launch Expectations

November 2, 2009 9:49 AM EST

Sonic Solutions (NASDAQ: SNIC) and Blockbuster Inc. (NYSE: BBI), today announced that the recently launched BLOCKBUSTER On Demand movie service, has exceeded all initial launch expectations and is being rapidly embraced by consumers who are looking for the latest movie releases on their connected TVs and set-top players. Reflecting the growing interest in digital delivered entertainment and the broad appeal of the Blockbuster brand, device reports show BLOCKBUSTER On Demand is driving attach rates over 50% higher than historic figures for Roxio CinemaNow powered services and increasing transaction volume beyond expectations.

The BLOCKBUSTER On Demand service is built on Sonic's Roxio CinemaNow video platform, enabling consumers to find and access their favorite Hollywood hits from a broad range of consumer electronics devices, including availability now on select Samsung HDTVs, Blu-ray Players and Home Theater Systems as well as TiVo DVRs. Providing the same flexibility in compatibility and portability that consumers have come to expect from physical DVDs, the Roxio CinemaNow platform makes it possible for device manufacturers to add internet-delivered video services to their devices quickly and easily with leading brands, such as Blockbuster.

"Latest device reports are a clear indication that we've found a winning formula in combining our Roxio CinemaNow content delivery platform with one of the most recognizable brands in entertainment," said Dave Habiger, CEO of Sonic Solutions. "The Blockbuster brand clearly means 'new movies here' and is prompting consumers to jump at the chance to see first run hits from the comfort of their living rooms."

Related Categories

Corporate News

Stocks Mentioned

Add Your Comment

Name

Subject

Body

Verification can't see the text?
click here to refresh the image.
what's this?