King Digital Entertainment plc (KING) Reports Q1 EPS of $0.41; MAUs Up 249%

King Digital Entertainment plc (NYSE: KING) reported Q1 EPS of $0.41, versus $0.16 reported last year. Revenue for the quarter came in at $606.7 million, versus $205.9 million reported last year.

Network Reach

• Daily Active Users (DAUs) increased to 143 million in the first quarter of 2014, up 107 million or 297% from first quarter 2013, and up 19 million or 15% from fourth quarter 2013.
• Monthly Active Users (MAUs) increased to 481 million in the first quarter of 2014, up 343 million or 249% from first quarter 2013, and up 73 million or 18% from fourth quarter 2013.
• We believe the increases in DAUs and MAUs reflect the continued growth of our player network coupled with a greater number of games being installed and played by our existing player base. We believe this increased activity is due to our introduction of additional games and our releases of new content on existing games, as well as our geographic expansion and the overall growth in consumer usage of mobile devices.
• Monthly Unique Users (MUUs) increased to 352 million in the first quarter of 2014, up 251 million or 249% from first quarter 2013, and up 48 million or 16% from fourth quarter 2013. We believe the increase in MUUs is driven by organic growth plus targeted acquisition efforts outside our traditional markets in North America and Western Europe.

Monetization

• Monthly Gross Average Bookings per Paying User (MGABPPU) increased to $18.02 in the first quarter of 2014, up $2.10 or 13% from first quarter 2013, and up $0.70 or 4% from fourth quarter 2013. We believe the increase in MGABPPU reflects our ability to retain our more engaged customers within our network through the consistent release of new content in existing games. Additionally, we believe that an increase in our payers who play in more than one game as well as the introduction of virtual currency in some of our games, which creates the opportunity to transact at higher amounts, had a positive impact on our MGABPPU during the period.
• Monthly Unique Payers (MUPs) in the first quarter of 2014 were 11.9 million, up 190% compared to 4.1 million in the first quarter of 2013. We believe this increase was driven by the growth in our MAUs and our MUUs as well as improved in-game monetization. First quarter 2014 MUPs declined compared to 12.2 million in the fourth quarter of 2013. We believe this decrease is primarily a result of reduced payment activity among the occasional payers on the network, in addition to the introduction of virtual currency in some of our games.

For earnings history and earnings-related data on King Digital Entertainment plc (KING) click here.

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