Bally Technologies to Host Playboy(R) Playmate of the Year 2009 Ida Ljungqvist at Global Gaming Expo (G2E) November 17-18 at the Las Vegas Convention Center

November 10, 2009 4:02 PM EST

Playboy's Most Recent Playmate of the Year to Sign Autographs with G2E Media, Attendees as Bally Unveils Its New Playboy - Girls of Canada(TM) Slot Machine

Bally Technologies, Inc. (NYSE: BYI):

         Bally Technologies invites the media and G2E attendees to its G2E
WHAT:    exhibit #1220 for autographs with 2009 Playboy Playmate of the Year Ida
         Ljungqvist, who will help promote the continued success of Bally's
         worldwide hit Playboy video slots.

         At G2E, Bally is showcasing its global favorite Playboy Platinum(TM)
         game on the standout ALPHA Elite V32 cabinet, and also unveiling for
         the first time at G2E its new Playboy - Girls of Canada(TM) game.

WHERE:   Bally Technologies' Exhibit #1220

         Global Gaming Expo (G2E) 2009

         Las Vegas Convention Center

         3150 Paradise Road

         Las Vegas, Nevada 89109

WHEN:    11 a.m.-1:30 p.m. and 3:30-5 p.m. Tuesday, November 17

         11 a.m.-1:30 p.m. and 3:30-5 p.m. Wednesday, November 18

WHO:     An anticipated crowd will be on hand to see and play Bally's Playboy
         slot machines and meet 2009 Playmate of the Year Ida Ljungqvist

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

BALLY TECHNOLOGIES, INC.

(C)2009 Playboy. PLAYBOY and RABBIT HEAD DESIGN are trademarks of Playboy and used under the license of Bally Gaming, Inc.

    Source: Bally Technologies, Inc.

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