Porter Novelli and Epiphany Form Alliance to Bridge the Gap Between Influencer and Mass
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NEW YORK, Nov. 10 /PRNewswire/ -- Porter Novelli and Epiphany today announced a strategic alliance that will expand both agencies' competencies and new business opportunities. This alliance grows Porter Novelli's capabilities in the celebrity and influencer space while allowing Epiphany access to information and quantification tools to validate the effectiveness of influencer programs. Working together, Porter Novelli and Epiphany will offer new value-added services to existing client bases and develop new business opportunities through programs that speak to influencers and mass consumers simultaneously.
"Epiphany brings tremendous energy and a host of deep connections within the influencer space that only helps to strengthen our offering to clients," said Lisa Rosenberg, partner, managing director and head of Porter Novelli's Brand Marketing Practice. "We have already started collaborating on work for a number of clients including Procter & Gamble, Timberland and PepsiCo as well as a variety of new business opportunities."
"We are excited to be working closely with Porter Novelli and believe this alliance creates a great opportunity to grow our businesses," said Coltrane Curtis, founding partner and creative director, Epiphany. "Together we will be able to develop highly strategic programs that leverage our respective strengths, ultimately making both organizations that much more valuable to our clients."
Epiphany counts Diageo, Def Jam Recordings, Pepsi, NYC & Co., Gourmet footwear and SoBe Lifewater among some of its clients, and has worked with such pop-culture icons as Kanye West, Drake and The Madden Bros. (Benji, Joel and Josh).
About Epiphany
Founded in 2004, Epiphany is a New York City-based influencer marketing and public relations agency offering non-traditional marketing and public relations solutions to a select clientele. Epiphany engineers specialized programs to build brands in the lifestyle, fashion and entertainment industries through the access and support of a globally influential, multicultural consumer community. Epiphany was named 600th fastest growing company by Inc Magazine (47th in the Tri-State area and 59th in the marketing/advertising industry) and was nominated for 2009 Biz Bash invite and event of the year). For additional information please visit www.teamepiphany.com.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). Selected as a 2009 PRWeek U.S. Agency to Watch as well as the 2009 winner of PR Innovation of the Year, Porter Novelli is the large agency making the biggest impact--and generating the most buzz--in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence--changing attitudes and behaviors by having the right conversations with the right people at the right time. For additional information please visit www.porternovelli.com.
SOURCE Porter Novelli
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