New Best Buy Store in Denver Designed From Customer Insight

October 3, 2008 4:13 PM EDT

DENVER--(BUSINESS WIRE)--

Best Buy is opening a new store in Denver built in partnership with the local community it will serve on a daily basis. The Arapahoe/Parker store, located at 15800 East Briarwood Circle in Aurora, will officially open to the public on Saturday, October 4, 2008.

From the store environment to its employees, Best Buy tailored its newest location to meet the unique needs of the Denver market by gathering insight from local consumers. The design of the store reflects the Colorado lifestyle and sentiment of the people. Local residents assisted Best Buy in choosing the store furnishings so that the room displays would exemplify elements of a traditional Colorado home. These features include softer lighting, lifestyle imagery and more neutral-tone colors in display areas. Best Buy will also offer educational classes pertaining to the specific interests of the Denver community.

While designing the store, Best Buy paid close attention to key insights from women and consulted with its Women's Leadership Forum, or WoLF pack. The WoLF pack is a group of employees who promote women's interests in Best Buy stores. From their recommendations, Best Buy designed the Arapahoe/Parker store to ensure both men and women find the products tailored to fit their way of life. The store will offer specialty services, such as gift wrapping during the holidays, and will also provide assistance in opening packages and in-store recycling services. The store's restrooms will include toddler sinks to better accommodate families with small children.

"We have designed this Denver store based on unique local market needs, specially the needs of our female customers," said Rhonda P. Stewart-Cagnolatti, general manager Best Buy Arapahoe & Parker. "We are personally invested in making your Best Buy experiences positive, and believe these changes will help us further cater to all our customers."

Denver Design Elements

The Arapahoe/Parker store adds the finishing touches to the concept of customization through its new sleek blue look, consumer-friendly signs and ready-to-help BlueShirts. A video message from a BlueShirt will further add to the store's inviting ambiance. The store displays and signs are also more engaging and allow consumers to see, touch and feel the products before they buy them. BlueShirts will be on hand to help shoppers personalize their Best Buy tech products to suit their lifestyles.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, and China, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $40 billion annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales Kitchen and Bath Centers, The Phone House and Speakeasy. Approximately 165,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2008, we donated a combined $31.8 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.

Source: Best Buy

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