McAfee and TheFind Collaborate to Display McAfee SECURE Trustmark in Search Results

November 10, 2009 12:07 PM EST

MOUNTAIN VIEW, Calif. and SANTA CLARA, Calif., Nov. 10 /PRNewswire/ -- The world's largest dedicated security company, McAfee, Inc. (NYSE: MFE) and TheFind, the leading vertical search engine for shopping, announced today that online retailers with certified McAfee SECURE((TM)) sites will have the McAfee SECURE trustmark shown next to their products within TheFind's product search results. TheFind had over 15 million visitors last month and sent shoppers to over 100,000 different online retailers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091110/AQ08743)

Shoppers searching on TheFind this holiday shopping season can now look for the McAfee SECURE trustmark and quickly decide which sites are secure to buy from without worry of identity theft. "Displaying the well known McAfee SECURE trustmark prominently within shopping search results helps to bridge the trust gap between secure e-tailers and shoppers," said Todd Gebhart, executive vice president and general manager, McAfee Consumer, Mobile and Small Business at McAfee, Inc. "We are excited to partner with TheFind where the McAfee SECURE trustmark will now be seen and appreciated by millions of shoppers every month."

"TheFind's goal is to help shoppers find exactly what they want to buy at the very best price from a store that they trust," said Siva Kumar, CEO and Co-founder of TheFind. "Online stores that display the McAfee SECURE trustmark clearly demonstrate their trustworthiness by helping to protect their customers from identity theft, credit card fraud, spyware, spam and online scams."

A recent survey by Harris, Inc. and TheFind identified that "safety and security of an online retailer" is the second most important concern overall of online shoppers, behind only the price of a purchase itself.

Retailers that display a McAfee SECURE trustmark must pass rigorous daily tests for vulnerabilities that pose a threat to sensitive customer information. McAfee also conducts daily network perimeter scanning, testing for more than 10,000 network and Web application vulnerabilities, ongoing rigorous security testing to ensure protection against malware, and business practice review for Web site owners and online retailers. With the McAfee SECURE service, e-commerce merchants can also demonstrate PCI-compliance, the standard for the payment card industry. The McAfee SECURE trustmark is used by more than 80,000 Web sites.

About TheFind

Visited by over 15 million people last month, TheFind is quickly becoming shopping's best destination and leading vertical search engine. Using patented technologies to deliver relevant Product Search, Coupon Search, and Review Search results, TheFind makes smart buying decisions easy across more than 350 million products from 500,000 leading retailers. Also available in an iPhone app or any mobile browser, TheFind is the leading source for comprehensive product information in the US. TheFind Inc. is headquartered in Mountain View, Calif., and backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California, is the world's largest dedicated security technology company. McAfee is committed to relentlessly tackling the world's toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. http://www.mcafee.com

McAfee, SiteAdvisor, McAfee Secure and/or other noted McAfee related products contained herein are registered trademarks or trademarks of McAfee, Inc., and/or its affiliates in the US and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products.

Survey Methodology

Harris Interactive(®) fielded the study on behalf of TheFind from October 5-7, 2009 via its QuickQuery(SM) online omnibus service, interviewing a nationwide sample of 2,046 U.S. adults aged 18 years and older, of whom 1,772 shop online. Data for questions related to online use or behaviors were weighted specifically to the respective "online" populations. No estimates of theoretical sampling error can be calculated; a full methodology is available.

About Harris Interactive

Harris Interactive(®) is a global leader in custom market research. With a long and rich history in multimodal research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive(®) serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

SOURCE The Find, Inc.

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