Dollar Tree (DLTR) Shares Dip as Morgan Stanley Downgrades; Sees Too Much Focus on $1 Price Point

July 9, 2012 12:02 PM EDT Send to a Friend
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Price: $50.19 --0%

Rating Summary:
    10 Buy, 9 Hold, 0 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 7 | Down: 5 | New: 10
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Shares of Dollar Tree (Nasdaq: DLTR) are being sold Monday following a Morgan Stanley downgrade from Equalweight to Underweight, the equivalent of a sell call. The firm set a $45 price target on the stock.

Morgan Stanley cited a massive rise in the stock since 2009 -- a rally which has pushed the retailers multiple to a 5-year high despite "increasing risks" related to slowing same-store sales growth. Although the firm likes Dollar Tree's lack of European exposure and room for significant expansion, "we believe investors under-recognize Dollar General's increasing focus on the $1 price point, core DLTR categories and the overlap between the customer bases of the two companies."

With Dollar Tree shares down nearly 4 percent to $52.25 at last check, Morgan Stanley's new price target represents potential downside of about 14 percent.

To track all the market-moving analyst action on shares of Dollar Tree, visit our Analyst Ratings page.


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