Deutsche Bank Downgrade Blue Nile (NILE) to Sell; Rich Valuation & Slowing Demand

April 20, 2009 7:20 AM EDT

Deutsche Bank downgrade Blue Nile (Nasdaq: NILE) from Hold to Sell.

Deutsche analyst says, "After the top line declined 7% and with failure to generate free cash flow last year, its ability to recover to meaningful positive cash flow territory might be challenged, especially in this market environment....We are downgrading shares of Blue Nile from a HOLD to a SELL rating as we believe the market value of the stock has exceeded its fair value. While we think the overall business model is still attractive longer term and still offers a strong value proposition, with strong performance of the stock: up 73% for 2009 (S&P -12%) and 100% since last results, we think the good news - market share gains and easier diamond pricing - are well priced into shares at current levels."

Blue Nile, Inc., is an online retailer of diamonds and jewelry in the United States. In addition to sales of diamonds, fine jewelry and watches, the Company provides guidance and support to enable customers to more effectively learn about and purchase diamonds as well as classically styled fine jewelry.


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