BigDates Solutions' Birthday Calendar Becomes a Top 25 Application on Facebook(R) Platform

July 1, 2008 5:00 AM EDT

SAN RAMON, Calif.--(BUSINESS WIRE)--

BigDates Solutions today announced that 6 million people from over 200 countries around the world have installed its Birthday Calendar application (BCal), extending its lead as the number one Facebook application for birthdays and a top 25 application overall (based on most active users in Facebook's Application Directory). This milestone, accomplished in just 7 months, marks the completion of the first phase of a more ambitious plan to become the leading provider of special occasions-related services across the major social networks.

While many popular applications have come and gone like fads, Birthday Calendar's utilitarian nature has led to continued strong growth and high retention, with a new user signing up every 4 seconds. With close to 3 million people around the world using Birthday Calendar at least once per month, the application generates over 1 million birthday related marketing opportunities per day for micro gifting transactions and targeted advertising campaigns. The majority of BCal users are females between 18 and 35 with an average of 70 friends on Facebook - that's a lot of birthdays.

Birthday Calendar is one of the first third party Facebook applications to provide a secure credit card payment process within the application, enabling its users to buy credits and send premium virtual gifts. The company believes micro gifting transactions will be a leading source of revenues, especially as micro payments become more commonplace.

Birthday Calendar features an intuitive calendar view including birthdays, holidays (from over 200 countries) and other important dates. Advance notice alerts are sent via Facebook notifications, news feeds, email and cell phones. New features like fCards (ecards for Facebook) and fGifts (virtual gifts for Facebook) have helped Birthday Calendar evolve from a useful application into an indispensable service. Just three weeks after fCards became available BCal users were already sending more than 10,000 per day. This kind of functionality and a dedication to customer service have resulted in a user rating of 4.6 for Birthday Calendar; the 6th best rated application of all large applications.

With the upcoming launch of complementary applications, the company expects to grow beyond 20 million users by the end of 2008, making it a top 10 application aggregator similar to Slide and RockYou. The company will soon expand into other leading social networks such as MySpace, Bebo and Hi5.

The Birthday Calendar application can be found at http://apps.facebook.com/birthday_calendar.

About BigDates Solutions

With a new focus on the social network space, BigDates Solutions is leveraging its assets, content library, and expertise in driving ecommerce around special occasions to create uniquely valuable services for social network users. BigDates Solutions is the leading provider of online Reminder Service Solutions, powering gift reminder and ecard services at major retailers like BarnesandNoble.com (NYSE: BKS), 1800Flowers.com (NASDAQ: FLWS), Overstock.com (NASDAQ: OSTK), and others. It is also the creator of GreetingCardUniverse.com, the world's largest paper greeting card store with over 60,000 cards and 1400+ artists. Learn more at BigDates-Solutions.com.

Facebook (R) is a registered trademark of Facebook Inc.

Source: BigDates Solutions

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