Tommy Bahama Announces New Co-Branded Collection of Limited Edition Major League Baseball Apparel

October 13, 2009 9:07 AM EDT

SEATTLE, Oct. 13 /PRNewswire/ -- Tommy Bahama, the popular lifestyle brand, has signed an agreement with Major League Baseball Properties to create a co-branded collection of premium apparel. The result of this unique collaboration will be a series of limited edition Tommy Bahama signature-style shirts custom designed for Major League Baseball.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091013/LA91267)

"We are proud to be associated with Major League Baseball on this project," said Terry Pillow, CEO of Tommy Bahama. "This partnership is a natural for us. Our customers are baseball fans and this gives us the opportunity to offer them special limited edition, baseball-inspired product that is consistent with the quality and aesthetic of the Tommy Bahama brand."

The multi-year agreement begins with the release of a special event shirt to celebrate the 2009 World Series. The custom-designed shirt with baseball-inspired artwork and graphics, will be a limited production "Collector's Edition," with each shirt numbered and authenticated. These special 2009 World Series shirts will be available exclusively online at www.tommybahama.com and select Tommy Bahama's retail locations. Subsequent "Collector's Edition" shirts will be available for opening day of the 2010 baseball season, all of which are sure to be sought after by fans of both Tommy Bahama and Major League Baseball.

"Major League Baseball continuously looks for ways to broaden our connection with our fans, especially throughout the postseason," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "We recognize the strength of the Tommy Bahama brand, and are thrilled to offer fans such an exclusive opportunity during the most exciting time of year for baseball."

This latest venture joins an established array of Tommy Bahama lifestyle products, which includes apparel, accessories, home furnishings, restaurants & bars, retail stores, and even their own Tommy Bahama Rum. The pairing of Tommy Bahama and MLB on this project epitomizes the natural affinity that exists between these two brands. Legions of baseball players and fans alike embrace Tommy Bahama products as well as the company philosophy that. . .. life is one long weekend.

About Tommy Bahama

Tommy Bahama is owned by the Tommy Bahama Group, a wholly owned subsidiary of Oxford Industries, Inc. (NYSE: OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines elegant tropical living with men's and women's sportswear, denim, swimwear, accessories and a complete home furnishings collection. Tommy Bahama is available at the country's finest retailers, including Nordstrom, as well as high profile resort locations around the world. There are over eighty Tommy Bahama's retail locations across the country. Additional stores will be opening this year. For more information, please visit www.tommybahama.com.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

SOURCE Tommy Bahama

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