AirTran Airways Adds illy issimo Latte Macchiato to Inflight Premium Beverage Selection

November 9, 2009 10:00 AM EST

ORLANDO, Fla., Nov. 9 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is adding a new premium coffee to its diverse inflight drink menu by offering illy issimo Latte Macchiato onboard all flights, effective today. The sophisticated blend of authentic espresso coffee will be available complimentary to Business class passengers and for $4 to Coach class passengers.

illy issimo is a product of the joint venture between The Coca-Cola Company (NYSE: KO) and illyCaffe Spa of Trieste, Italy. AirTran Airways boards more types of products from The Coca-Cola Company than any other airline in the world.

"Whether they're looking for an extra boost of energy, or the refreshing taste of espresso, our customers will get the high-quality coffee their taste buds crave," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "We are proud to partner with The Coca-Cola Company to bring illy issimo to our inflight menu."

"We appreciate and enjoy the support of Coca-Cola brands onboard AirTran Airways. Boarding illy issimo Latte Macchiato is an excellent example of AirTran Airways' ongoing support of Coca-Cola brands while continuing to offer variety onboard and will help grow our successful relationship even further," said Deryck Van Rensburg, president and GM Emerging Brands.

In addition to illy issimo, AirTran Airways offers Royal Cup Coffee, Fortnum & Mason tea and Swiss Miss hot chocolate complimentary on every flight. The carrier also boards 21 products from The Coca-Cola Company on its flights, including Coca-Cola®, Diet Coke®, Sprite®, Sprite Zero(TM), Coke Zero(TM), Dasani® Water, vitaminwater®, glaceau smartwater®, Cherry Coke(TM), FUZE® Slenderize Tropical Punch and Peach Mango as well as three varieties of Minute Maid® juices.

About AirTran Airways

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. The airline offers coast-to-coast flights on North America's newest all-Boeing fleet with Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit airtran.com.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero(TM), vitaminwater®, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

    Media Contacts:   AirTran Airways
                      Christopher White
                      Cynthia Tinsley-Douglas
                      678.254.7442

                      Coca-Cola North America
                      Ray Crockett
                      404.676.1070

SOURCE AirTran Airways

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