Kroger's (KR) Move to Acquire Vitacost.com (VITC) is Credit-Positive Development - Moody's

Moody's: Kroger (NYSE: KR) and Vitacost.com, Inc. (Nasdaq: VITC) announced a merger agreement under which Kroger will purchase all outstanding shares of Vitacost.com for $8.00 per share or approximately $280 million. The transaction is expected to close in the third calendar quarter of 2014. Moody's believes the transaction is credit positive as Vitacost.com is a leading online retailer of healthy living products and its ecommerce platform will complement and accelerate Kroger's own ecommerce capabilities and strengthen its omnichannel strategy. Kroger currently offers online ordering for pick-up at 154 Harris Teeter stores and online ordering for delivery to homes in Denver.

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