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comScore Shows Facebook (FB) User Growth Slowed Sharply in April

June 11, 2012 8:00 AM EDT Send to a Friend
Shares of Facebook (Nasdaq: FB) could be under pressure Monday as the WSJ is highlighting some concerning data from comScore (Nasdaq: SCOR).

The firm recently said Facebook's user growth within the US was just 5 percent in April, down sharply from 24 percent growth during the same month last year and down from 89 percent growth in April of 2010. comScore said about 158 million unique visitors hit the website during the month, the slowest user growth rate on record.

In addition, a metric called "engagement" (amount of time spent on a site) returned weak but not totally unexpected figures. Facebook users were actively on the site for more than six hours, up just 16 percent year over year, compared to 23 percent and 57 percent rises in 2011 and 2010, respectively.

Facebook shares are modestly lower in the pre-market session, last trading at $26.91. The stock is down more than 28 percent from its pricing at $38.




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Comments

Doomed
Jill on 2012-06-11 17:21:15
Mark as Spam | Reply to this comment

Is it really surprising? Facebook was doomed the moment they wrote their initial business plan...
http://mankabros.com/blogs/onmedea/2012/01/27/facebook-and-the-disappearing-valuation/


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